Innovation for Wine

A new way to make a wine vocated area
grow supporting its operators

Who we are

MOST — Innovation for Wine is the new platform for the management, conservation and distribution of wine.

Through the zero impact logistic and storage services, we promote sustainability and energy efficiency within our landscape of excellence: Langhe, Roero and Monferrato.

The name MOST contains two souls, the vernacular (it means “must”, the grape juice, in Piedmontese dialect) and the international one (it means "more, the best" in English): we want to place ourselves halfway between both, enhancing our roots to open up to the world.

Who we reach out to

Our customers are mainly producers and operators linked to the food and wine world, but also consumers and fine wines collectors.

Discover our proposals tailored to the needs of each one.

What advantages we offer
icona deposito Warehouse
Storage of wines at controlled temperature in a 5000 square meters structure with complete energy self-sufficiency.
icona dogana Customs and export
A duty free zone from which easily ship all over the world.
icona logistica Sustainable logistics network
A network of logistic partners to guarantee deliveries with ecological efficiency.

An ambitious business which stems from a shared vision of prosperity. We are building a physical and IT infrastructure to put ourselves at the service of the territory, step by step.

We have embarked on a path that includes a series of goals for short, medium and long-term growth. Through a roadmap of gradual objectives, we measure the impact we want to produce around us to match our best expectations.

September 2022
Deposit opening
January 2023
First million KW produced
June 2023
Opening of the hospitality area
December 2023
Full operation
linea del tempo

MOST - Innovation for Wine is based in the heart of the Langhe-Roero, a few minutes from Bra. The iconic multipurpose structure bears the prestigious signature of the architect Fabio Fantolino and establishes itself as a real landmark of the area.

Langhe and Roero,
they are our home.

Langhe, Roero and Monferrato are unique territories that know how to surprise with breathtaking views, embellished with some of the most famous grape varieties in the world. Located in a strategic and easily accessible position, the Langhe is a treasure that we are committed to safeguard and protect every day.

Innovation passes through sustainability.

We take care of the territory through sustainable choices aimed to reduce the environmental impact throughout our business, which are completely self-sufficient and have no impact on the energy system.


Sustainable and sustained growth

The warehouse has been rebuilt over an abandoned industrial building near Bra, recovering and giving new life to a piece of landscape. We are committed to create synergies within the Langhe and with neighboring territories, with the aim of sustainable (but sustained) growth of the entire territory. Common goals and relationships of trust give us the awareness of creating virtuous circles.

square meters
of warehouse
square meters
of land
kw/h produced
per year

Do you want more detailed information about the project? Do you want to collaborate with us and join our network?

Contact us
How to get to us

Strada San Secondo, 15
12060 — Pocapaglia di Bra (CN)

Map and directions

Turin → 60 km
Milan → 160 km
Genoa → 150 km
Nice (FR) → 240 km
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